Who is the tl;dr sec community?

The tl;dr sec newsletter community is full of passionate security professionals who want to stay at the top of their game by keeping up with the latest security news, tools, resources, and current research at top security conferences.

Subscribers vary from hands-on security professionals working as application security engineers or SOC analysts, to security managers, to heads of application or product security, as well as CISOs, CSOs, security founders, and a VC or two.

What Does Sponsorship Look Like?

You can include a brief blurb about a job opening, your product, or your company that will be included in an issue of tl;dr sec.

This blurb will be included in:

The blurb will be placed right before the newsletter summary section block in the newsletter and blog post.

Note that the full text of the sponsor-provided blurb may not easily fit on social media platforms and may need to be condensed.

Your company, if desired, will be @Referenced on the relevant social media platform.

Clarifying What “Sponsorship” Means
Currently the unit of sponsorship is per tl;dr sec issue, as opposed to what conferences or some other media outlets do (e.g. having the homepage have a list of sponsors at the bottom that stays up for a few quarters / year, etc.) If you’re interested in a cross-issue, tl;dr sec-wide type sponsorship, reach out and we can discuss this further.

But as of today, what companies are doing is pre-purchasing a specific number of  “issues” up front and then selecting dates over one or more quarters to include ads in. Currently there’s just 1 sponsor blurb per issue.

Sounds Great, How Can I Make This Happen?

Fantastic, we look forward to working with you!

Reach out to newsletter AT tldrsec.com and we’ll work out the details 🎉

Discounts may be available for bulk sponsorships.

Sponsorship Details

Sponsoring the tl;dr sec newsletter entails a brief blurb (400-600 characters) about your product or an open job description that will be included in the tl;dr sec newsletter, blog, and social media posts + the call-to-action link.

Here are some illustrative templates.

Note: requirements and limitations for job and product ads may be changed at any time, but these changes will not be applied to already purchased sponsored issues except in very rare cases.

Product Example

Format: 1-2 sentences, one link to your product or company.

At Acme Corp, we’re building a next-gen security product that will solve the problems that keep you up night as well as the ones stressing your marriage. For more info and requesting a demo, see [here].

Job Description Example

Standard

Format: 1-2 sentences + one link to the job description.

Get your fill of avocado toast and #disrupting the #statusquo at our Series A machine learning on the blockchain dating startup. See [here] for details.

Engagement Metrics

In order for you to better evaluate the ROI of your sponsorship, tl;dr sec is willing to provide the following metrics for the issues you sponsor:

  • The number of unique users who opened the email
  • The number of unique users who clicked the sponsored link
  • The number of impressions and engagements on the associated tweet and LinkedIn Post

The privacy and trust of tl;dr sec subscribers is of paramount importance to us. Thus, tl;dr sec will not provide:

  • The names, email addresses, or any other information about any tl;dr sec subscriber, including users who engaged with the newsletter sponsor link
  • Any information about users who engaged with the sponsored tweet thread or LinkedIn post

As there is a trailing window of when users open emails and see social media posts, tl;dr sec will provide these metrics approximately one week after the sponsored issue. Please let us know if there is a specific point in time that is most useful for you.

Terms and Conditions

From us:

  • tl;dr sec reserves the right to refuse sponsorship requests for any reason.
  • Sponsorship blurbs will be contained in a clearly demarcated section, and sponsoring an issue does not give any influence over the rest of the newsletter.
    • A competitor’s newly released tool, blog post, or talk may be referenced in the issue you sponsor.
    • Similarly, an article that negatively covers your company or product may be included in the issue you sponsor.
  • tl;dr sec will not officially endorse a company, product, or job description.
  • If you purchase a sponsorship of multiple issues at a time, you must use all of them within one year of purchase, else they are forfeited.

From you:

  • Your company placing an ad in tl;dr sec does not imply that your company endorses tl;dr sec or its views. It’s merely an ad placement.